Varsha Parashiva Murthy

The Tata Ace, an engineering marvel, was launched, when Tata Motors recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. It has since remained among the most preferred choices of Indian entrepreneurs and small businesses. Today, one in every five commercial vehicle sold in India, is from the Tata Ace Family.

5 things why Tata Ace is India’s Little Elephant

1. Tata Ace are smaller vehicles which are capable of
navigating through the narrow roads and by-lanes of
cities, small towns and villages.

2.  Our little elephant is known to cover short distances.

3. Tata Ace is a vehicle designed to achieve last mile,

which has a low maintenance costs, higher driver safety

and better driving comfort.

4. Tata Ace is designed to achieve top speeds of about

8-14 kph higher than that of the other three-wheelers &

also a cargo bed bigger than the existing three-wheelers.

5.  This baby elephant trips on the street with a message

“small is big”.